New choose-your-own stories are being published for the Kindle, according to ReadWriteWeb. Coliloquy has launched four titles, all in the teen romance genre. Each has multiple-choice paths through the text.
More:
Coliloquy’s new publishing format enables multiple story lines, serial and episodic story-telling, personalized content, in-book engagement mechanics and the delivery of prompts and special or exclusive extras to create a more fluid and immersive story-telling experience.
I haven’t gotten to read/experience one yet.